We look at business development opportunities through comprehensive marketing point of view. Once we have better understanding of your company’s challenges and needs, we can suggest the actions to deal with them, such as:

||| creation of new market or customer segment entry strategies (customer acquisition activities, key messages, communication channel mix, required investment indications etc.);

|||  competitive analyses of product features and definition of advantages through customer need perspective;

|||  brand development or rebranding (brand identity and guidelines, brand differentiation, the value proposition, client segmentation etc.);

|||  assessment and optimization of product portfolio and/or brand portfolio structure;

|||  optimizing the marketing functions within the company (decisions on in-house vs. outsourced capabilities, split of responsibilities between central and subsidiary offices etc.).

Every company’s situation is different, so tell us about yours and we will propose our solutions.

We can save you time, effort and money by helping to manage the production of following marketing materials and third-party services:

|||  filmed and graphical videos;

|||  materials for digital channels, such as interactive engagement content for social media (i.e. games, tests), mobile apps, landing pages and more;

|||  printing and production services;

|||  photography;

|||  brand music, audio logo;

|||  creative agency services;

|||  design work, i.e. logos, visual identities, web designs and more).

We take full responsibility for the quality of agreed deliverables, ensuring a risk-free project execution where you are fully involved in every crucial decision.

We will help to improve media management practices in your company across the above-the-line (ATL) and online communication channels. Working along with your existing media vendors we will ensure these partners deliver the highest value for your brand(s). Here are the services we can provide:

||| media strategy evaluation and adjustment, or development of new media strategy if needed;

|||  review and optimization of campaign media plans: KPIs and metrics, agency commitments, post buy invoice verifications and analyses of the quality parameter;

|||  tracking of media value and efficiency: ensuring proper set-up and use of media efficiency measurement programs, validation of price and performance delivery;

|||  media agency selection (pitch) and relationship management, negotiating agency remuneration model, performance evaluation and KPIs for reporting;

|||  evaluation of existing media contracts to ensure maximum protection of your interests, recommendations for improvement and adding suitable clauses;

|||  media audit: analyzing delivery of media quantitative and qualitative parameters against agency commitments and market averages, assessing the level of transparency, financial and contractual compliance;

|||  media training of your marketing specialist(s) to improve understanding of media buying and planning, main KPIs, how to prepare proper briefs and evaluate agency proposals.